Speech at the company Christmas lunch 2012

Bolas Navidad

By José Luis Sánchez-Garrido y Reyes
21 de diciembre de 2012

I pray prior applause, because if not then I will give it.
HENRY A. WALLACE, IOWA, I created that the ideal is always close and can be provided so this makes life poet’s dream from reality, improving life. And HENY A WALLACE, is a mystic, he admires the hidden God is in the pots of Santa Teresa.
VICTOR HUGO for the faint said the future is unattainable, fearing for the future is the unknown, for the brave is the opportunity.
DON JUAN JESUS ​​GANFORIO, University of Jaen, President of Citoliva, last week made ​​me a tough question: HOW YOU HAVE GOT SO GOOD TEAM ON BUSINESS HEROGRA? I was surprised. I did not know that answer. I smiled.
The Study of Degeus, lived companies, shows a number of common data.

  • Sensitivity to the world around us.
  • Self-identification.
  • Search for new ideas.
  • Valuing people above assets.
  • Organization oriented training.
  • Direction and control comprehensive and personalized

When many of the family businesses, passed into other hands disappear in the second or third, we go into the fourth.
The model is based on the duality in the head, Business Leader, in this case Mr. Juan Romero Chairman and Leader Financial and Public Relations, Mr. Joaquín Romero as Vice President …, not to mention the work of Ms. Nati Romero.
The model begins to relieve very young in the next generation in this case made ​​by Mr. Juan Jose Romero and Ms. Ana Romero, ranging well above expectations, with a tremendous preparation.
So the company uses all its resources to grow herself. To grow the corporation and because obviously the engine that are entrepreneurs who make it up, and copies of front line.
If anyone thinks I’m a little balls to say precisely why I have not said, probably earlier. But now at the age that I have is time to say what you feel and think.
I do not know how the team has been formed. It is a long process of training, information, communication, and course selection. Where there is no room for disappointment and disillusionment. And where work and rigor, is the fundamental premise. And the hope and confidence work and rigor. Where is incorporated well prepared young staff. Something Herogra team must have when in a time of crisis fertilizer consumption in five years, has dropped by half. Those who knew this would happen, we thought, of course, affect us and that the costs would have to be reduced by half, on staff and all kinds. And we stayed sleepless nights.
But there has been a fact, and is so far the market has fallen by half Herogra group companies sales have not dropped. We have even grown somewhat. And we have increased staff, and sought other markets, other, other clients. When different companies, because unfortunately for them, are either locked in winter quarters, or in situations lackluster.
And this miracle has occurred, then perhaps because other companies have not been able to successfully overcome the crisis, and we do. And thanks to a team of people. Looking for solutions continuously taking steps, continuously and updated. A team putting together and add almost 100 between different company. We fought side by side, fought and worked, and of course as the most essential factor that we have a direction towards professionalized and growth and development and successful strategy.
And little by little, day by day, night after night, month after month, having a qualified and prepared, inaccessible to despondency, as it does, knowing the great difficulties of the market, few margins, measured and weighted throw our President, the very broad international contacts of Mr. Juan Jose Romero, which opens to the world, the good work of Ms. Ana Romero in Risk Management. Efforts Ms. Nati.
Expansion into new markets, Special Herogra growth in the international market and national btiendo sales record in 2012, thanks to the most important export every day.
El aumento continuo de la flota de camiones en Maxlogtrans, y su avance sin descanso.
Fertinova consolidation in the supply of machinery and spare parts for Liquid fertilizers.
The super control and management company headed by Mr. Dam Management with information “on line” with rigorous analytical costs.
Hispalense of Liquids, now also celebrated this holiday meal elsewhere in Western Andalusia.
All up the scheme, together with our holdings in Liquimed and Extremaña of Liquids.
Well now completed one year at Christmas and on the eve of a new one, to thank everyone for the effort and attention and relax this Christmas, for next year, so let’s begin with great enthusiasm, and hard, because if we get much squeezing , do from the first moment our duties and objectives, for sure we will meet them, leaving it to last minute miracles. We start strong, not to leave homework to the end, not dragged go but go ahead as usual.
It is important to the team and illusion.
Mr. Ganforio, the team has built day by day, with work and determination, because a team can do things together, a team of Whiners judgmental gets hit and therefore has very little travel, sinking to businesses, then nearly can feel happy. This is a championship team, made ​​up of people cojonudas (applause please).
Here, not worth the disappointment, is not supported. It is a computer outfitted and excited.
And a special thanks to our address, because it is ultimately largely locomotive that makes this train every day faster and with more power. Although wagons fulfill our mission well.
Again, I recommend a lot of affection, good manners, family is undoubtedly the most important and unquestionable. Happy holidays, and happy new year 2013, in which:
The world is ours!
Plants do not eat, drink!
So we drink a toast to friendship, companionship, for our families and for the family of all that is Herogra ..

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